Not every engagement starts with growth. This one started with damage control and became one of our most durable partnerships. The brand joined us in July 2023 while a post-pandemic overstock was being eaten alive by Amazon fees. We cleared the inventory, rebuilt velocity, and turned it into four years of compounding growth.
- Joined July 2023 with a heavy post-pandemic overstock bleeding margin to Amazon fees
- Four years of durable, compounding monthly growth from that cleaned-up base
The principles that made it work
- Stop the bleeding first. Defense before growth. Kill the fee and inventory drain before chasing new sales.
- Rebuild velocity from a clean base. Once the fees stop eating margin, rebuild sales velocity on the target keywords.
- Systematize so it compounds. A repeatable playbook keeps the account healthy, so growth stacks year after year.
How we did it
- Cleared the excess inventory before monthly storage and aged-inventory fees could destroy the margin.
- Rebuilt sales velocity from the cleaner base.
- Installed a repeatable playbook to keep the account healthy and growing, producing four years of compounding from the July 2023 starting point.
What good looks like
Sometimes the highest-leverage move is not a new campaign, it is stopping the bleeding. Fix the fee and inventory problems first, rebuild velocity, and growth follows on a foundation that can actually hold it.
