The most convincing proof of value is often what happens when a brand tries to do without it. After this DTC foot-care brand left our management in the spring, its monthly ad spend ballooned to $123,000 in what became its lowest-profit month of the year. They came back in September, we cut the waste, and rebuilt to a $327,646 month at 100% ROI.
- Ad spend peaked at $123,000 in a single month after they left, their lowest-profit month of the year
- After returning: $327,646 in sales, $77,276 net profit, 100% ROI, 12.7% ACoS in one month
The principles that made it work
- Spend right, not more. The lever on Amazon is allocation, not budget size.
- Manage to profit. The account is measured on profit, not on spend or revenue optics.
- Cut the waste fast. The quickest turnaround is removing the spend that does not convert.
How we did it
- Cut the wasted spend immediately when they returned in September.
- Rebuilt the account around profitability, the same profit-first approach that had worked before they left.
- Held the discipline, landing one month at $327,646 in sales, $77,276 in net profit, 100% ROI, and a 12.7% ACoS.
What good looks like
On Amazon it is rarely about spending more, it is about spending right. The gap between those two things can be the difference between a brand's worst month and its best.
